With the rise of short-form video platforms like Instagram Reels and TikTok, small businesses have unprecedented opportunities to reach large audiences. According to Hootsuite, TikTok users spend an average of 52 minutes per day on the app (Hootsuite, 2021). Here are several strategies to increase the chances of your small business Reels and TikTok videos going viral.
1. Create Engaging and High-Quality Content
Quality content is the foundation of viral videos. Ensure your videos are clear, well-lit, and visually appealing. According to a study by Animoto, 73% of consumers say that a video’s quality is important when deciding to make a purchase (Animoto, 2020).
2. Leverage Trending Sounds and Hashtags
Using trending sounds and hashtags can significantly boost your visibility. TikTok’s algorithm favors content that uses popular audio and hashtags, increasing the likelihood of your video being featured on the For You page. As a small business owner, consider using hashtags like #SmallBusinessTips or #SupportLocal to attract your target audience.
3. Keep It Short and Sweet
Shorter videos often perform better on platforms like TikTok and Instagram Reels. Videos that are 15-30 seconds long have a higher chance of being watched in full, which can improve your engagement metrics. According to HubSpot, short-form videos are the most popular and effective type of social media content in 2022 (HubSpot, 2022).
4. Post Consistently
Consistency is key when building an audience. Posting regularly keeps your content in front of your followers and increases the chances of one of your videos going viral. A study by Sprout Social found that brands that post consistently have higher engagement rates (Sprout Social, 2020).
5. Engage with Your Audience
Responding to comments and interacting with your followers can boost your content’s visibility. The TikTok algorithm rewards engagement, so the more you interact, the more likely your videos are to be promoted. For business consulting, answering questions or providing quick tips in the comments can demonstrate your expertise and encourage more interaction.
6. Collaborate with InfluencersPartnering with influencers can expose your content to a wider audience. Influencers already have established followings, and their endorsement can lend credibility to your brand. According to Influencer Marketing Hub, businesses earn an average of $5.20 for every $1 spent on influencer marketing (Influencer Marketing Hub, 2021).
Implementing these strategies allows small businesses in the remote bookkeeping industry and the business consulting industry to enhance their chances of creating viral content, thereby increasing their reach and engagement on social media platforms.
Sources:
– Hootsuite: [TikTok Statistics](https://www.hootsuite.com)
– Animoto: [Video Marketing Statistics](https://www.animoto.com)
– HubSpot: [Social Media Trends](https://www.hubspot.com)
– Sprout Social: [Social Media Engagement](https://www.sproutsocial.com)
– Influencer Marketing Hub: [Influencer Marketing Statistics](https://influencermarketinghub.com)