High-quality visual content is essential for capturing attention and driving engagement on social media. According to Buffer, visual content is 40 times more likely to get shared on social media than other types of content (Buffer, 2021). Here are six tips to help you produce top-notch visuals for your small business’s social media accounts.
1. Invest in Good Equipment
Quality visuals start with good equipment. You don’t need to break the bank, but investing in a decent camera or smartphone with a high-resolution camera can make a significant difference. According to a HubSpot report, 70% of marketers say visual content is their most important type of content (HubSpot, 2020).
2. Use Consistent Branding
Consistency in branding helps create a cohesive and professional look across your social media platforms. Use the same color schemes, fonts, and logos in all your visuals. Canva, a popular design tool, found that consistent branding can increase revenue by up to 23% (Canva, 2021). For businesses in the remote bookkeeping industry, this means incorporating your brand’s colors and logo into infographics and promotional images.
3. Leverage High-Quality Stock Images
High-quality stock images can supplement your original content. Websites like Unsplash and Pexels offer free, high-resolution photos that can enhance your posts. According to Venngage, posts with relevant images get 94% more views than those without (Venngage, 2020).
4. Create Infographics
Infographics are a great way to present complex information visually. They are particularly effective for industries like business consulting and remote bookkeeping where data visualization can simplify detailed concepts. A study by Visme revealed that infographics can increase web traffic by up to 12% (Visme, 2021).
5. Edit Your Photos Professionally
Editing can transform good photos into great ones. Tools like Adobe Lightroom, Photoshop, and even mobile apps like Snapseed can enhance your images. According to Social Media Examiner, posts with enhanced visuals receive 37% higher engagement (Social Media Examiner, 2020).
6. Incorporate Video Content
Video content is highly engaging and can significantly boost your social media presence. According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl, 2021). For the business consulting industry, sharing short, informative videos on industry trends or tips can attract and retain followers.
Following these tips allows small businesses in the remote bookkeeping and business consulting industries to create compelling visual content that enhances social media engagement and drives business growth.
Sources:
– Buffer: [The Power of Visual Content](https://buffer.com)
– HubSpot: [State of Marketing Report](https://www.hubspot.com)
– Canva: [Brand Consistency](https://www.canva.com)
– Venngage: [Visual Content Marketing Statistics](https://venngage.com)
– Visme: [Infographic Statistics](https://blog.visme.co)
– Social Media Examiner: [Visual Content Insights](https://www.socialmediaexaminer.com)
– Wyzowl: [Video Marketing Statistics](https://www.wyzowl.com)